Disney used traditional methods for the marketing of its recent big Avengers movie 'Endgame'.
One example of this is a billboard.
Another example of traditional methods used were film trailers. These were shown in cinemas and across the internet to target as large of an audience as Disney could.
To promote their movie, Disney also used virtual methods of advertising. These are:
The use of their website Marvel.com to advertise and give information about their upcoming movie.
Another digital method of marketing used was its use of social media platforms, multiple official Marvel and Disney accounts posted the trailers for anyone online to see.
The two types of advertising worked well to promote the movie as they were seen by a wide range of people online and those who learn about new media through traditional marketing methods. They both worked well to target different people and age groups, therefore accumulating a mass audience.
Task 2:
Social media is often used for 'below the line advertising', an example of this is social media pages that fans can follow such as 'Naughty_Dog', the official page for the game development company. It is effective as fans of the companies' games can follow to get updates on the latest projects and games releasing. This means that different companies can directly advertise to the fans and ensure that their advertising will be seen by the target audience.
Another example of below the line advertising is web banners. Web banners are clickable banners that appear on websites as advertisements that lead you to a different site, where the item is found/sold.
Pop up ads are also used as below the line advertising. These typically pop up in the center of your screen when browsing stores online. They can be effective as they force the customer to engage with the ad, even if it is to close it. This means that the customer cannot continue with their activity until they look at or interact with it.
Task 3:
On social media, a particularly effective form of advertising is used to directly target fans, which is official social media channels. These are effective at advertising as anyone remotely interested in the products that the channel sells can choose to get updates and see advertisements for their product. It is also a great way for customers to find out about what is new and being sold in a quick and easy way, making it more easily accessible to customers. Products can also be found by a range of people unfamiliar with the brand as the social media's algorithm may recommend the page to random people. This is effective as advertisements can be seen from any device at home, which means that even if someone isn't outside (where adverts are typically seen) they can still be recommended and shown different products and products they are interested in.
No comments:
Post a Comment