LO2: Traditional and virtual advertising

Traditional Methods

        1) Billboards/poster.

        2) Radio.

        3) Newspaper.

        4) TV Adverts. 

        5) Cinema (film).

- These methods of advertising are still used today, mainly by conglomerates because they have the revenue streams to afford it (from their subsidiaries). This is because these are very expensive. These are still used as it is a very good way of targeting a mass audience. 

Digital Methods, Viral virtual marketing

Differences between digital and traditional Is that; digital can reach a wider audience and that these are distributed online.       

        1) Website.

        2) Social Media.

        3) Streaming Platforms.

- An advantage of digital is that its quicker and cheaper than traditional methods. 

Technological Convergence- How technology has come together.  

An example of this is Web 2.0, which allows you to advertise, create+distribute things, and communicate. You can access film content, TV content, radio and video games. All of this in ONE place. In terms of our devices they are multifunctional. Like phones and consoles. These are known as 'blackbox devices'. 

Digital Native- Population who grew up with technological advancements.(16+) Digital Immigrants- Population who had to adapt to technologies. (30-50)

Henry Jenkins (2006) said that we know live in convergence culture and it has become a part of our daily lives.

Above the Line- mass media/audience. Examples of these are billboards, cinema, radio, social media. ATL can include digital and physical media. This is the most expensive.

Below the Line- Targeting a very specific demographic. This is advertising which is much more personal. Examples of these are adverts (in niche magazines), personalised ads online, popup adverts, suggested post on social media. BTL being cheaper does not mean it's not as effective.